Q4 consulting limited

Alan Crozier Profile


Alan Crozier started Q4 consulting in 2002 following 13 years of senior roles with Watson Wyatt Partners and Mercer Human Resource Consulting. 

Alan currently advises a range of organisations on employee engagement and communication management issues. Sectors include manufacturing, financial services and professional services. Alan has worked with many blue-chip organisations and led award-winning projects including:  the Sarner Award for best use of multi-media; and six Mercury awards covering: employee communication, public relations, product launch, and corporate communication.

Alan has served on the Steering Board of the Corporate Identity Group, the Professional Advisory Board of the MSc Corporate Communication Management course at Salford University, and until June 2010 was International Director of Accreditation (EME) for the International Association of Business Communicators (IABC).  He is a Fellow of the Chartered Management Institute, an Accredited Business Communicator (the professional qualification of the IABC).

Alan is currently on the Guru Group working with the Government's Task Force on Employee Engagement.

His seminal paper on Employer Branding; “Total Employment Relationship Management” was published by Fairleigh Dickinson University in 1998.  He is a contributing author to “The IABC Handbook of Organisational Communication”, published by Jossey Bass, New York, May 2006; and “Integrating HR and Marketing Strategies”, published by ICFAI University, July 2006. The new book, "The Engagement Manifesto, a systemic approach to organisational success" was published in the autumn of 2011 and is available on Amazon, Authorhouse, and various other book retailing sites.
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